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Privacy Policy

This Privacy Policy explains how ERW Essentials (“ERW Essentials”, “we”, “us” or “our”) collects, uses, stores and shares personal information when you visit our website, create a wholesale buyer account, maintain a Business Profile, build or submit a Quote List, contact us, or otherwise use our wholesale sourcing services.

1. Who we are

ERW Essentials operates a business-to-business wholesale product catalogue, sourcing and quotation service through https://erwessentials.com/. For data-protection enquiries or to exercise your rights, use our contact page. Our current business identity and contact details shown on the website and in an accepted quotation or order confirmation form part of this notice.

2. Information we collect

Depending on how you use the website, we may collect:

  • Account information: email address, password in encrypted form, first and last name, login and account status.
  • Buyer and business information: phone or WhatsApp number, company or brand name, website or social link, business type, country, town or city, registered business address, company registration number, VAT or EORI number, job title and preferred contact method.
  • Trade requirements: expected volume and order frequency, product categories, target price or margin, MOQ requirements, trading and delivery regions, sales channels, preferred payment terms, sample requirements, certification or document availability, fulfilment notes and information about products you need.
  • Quote and transaction information: products, product links, images, SKUs, requested quantities, quote history, quotation status, correspondence, agreed pricing, delivery details and payment records where an order proceeds.
  • Enquiry information: information submitted through contact or registration forms and communications by email, telephone or WhatsApp.
  • Technical information: IP address, browser, device, referring page, access time, security logs and essential cookie or session identifiers.

Please do not submit sensitive personal information unless we specifically request it and it is necessary for a legitimate business purpose.

3. How we use information and our lawful bases

  • Contract and steps before a contract: to create and administer your account, preserve Quote Lists, assess requirements, prepare quotations, source products, communicate about an enquiry, fulfil an accepted order and provide support.
  • Legitimate interests: to operate and improve our B2B service, verify trade buyers, prevent fraud and misuse, keep appropriate business records, understand catalogue demand, protect our systems and respond to enquiries. We balance these interests against your rights.
  • Legal obligations: to meet tax, accounting, sanctions, customs, product-safety, fraud-prevention and other legal or regulatory requirements that apply to us.
  • Consent: where required for optional marketing communications or non-essential cookies. You may withdraw consent at any time.

We do not sell personal information. We do not use solely automated decision-making that produces legal or similarly significant effects.

4. Who we share information with

We may share only the information reasonably necessary with:

  • website hosting, security, email, CRM, form, analytics and IT service providers;
  • WooCommerce and form-processing tools used to operate accounts, Quote Lists and enquiries;
  • manufacturers, suppliers, sourcing partners, inspection providers, warehouses, carriers, customs agents and payment providers involved in assessing or fulfilling your request;
  • professional advisers, insurers, auditors, regulators, law-enforcement bodies or courts where necessary; and
  • a buyer or successor in connection with a genuine business sale, merger or restructuring, subject to appropriate safeguards.

Suppliers or logistics partners may receive business contact, product, quantity and delivery information required to price or fulfil a request. We require service providers to protect information and use it only for the agreed purpose.

5. International transfers

Wholesale sourcing and delivery may involve organisations outside the United Kingdom. Where personal information is transferred internationally, we use an applicable lawful transfer mechanism and appropriate safeguards, such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses, as appropriate.

6. Cookies and similar technologies

We use strictly necessary cookies or local storage to provide core functions such as login sessions, security, WooCommerce functionality and preserving a Quote List. These may operate without consent where legally permitted. We will ask for consent before using non-essential analytics, advertising or preference cookies where consent is required. You may adjust optional cookie choices through any consent control provided on the website and through your browser. Blocking essential cookies may prevent account or Quote List features from working.

7. How long we keep information

  • Account and Business Profile information: while the account is active and ordinarily for up to 24 months after closure, unless a longer period is required.
  • Unsuccessful or inactive quote enquiries: ordinarily up to 24 months after the last meaningful contact.
  • Accepted quotes, orders, invoices and related business records: ordinarily 6 years after the relevant financial year or contract ends.
  • Contact enquiries that do not become a quote or order: ordinarily up to 24 months.
  • Security logs and short-lived technical records: only for the period reasonably required for security, troubleshooting and fraud prevention.

We may keep information longer where required by law, needed for a dispute, or subject to a valid legal hold. We securely delete or anonymise information when it is no longer needed.

8. Security

We use reasonable technical and organisational measures designed to protect information, including access controls, encrypted password storage, software maintenance, backups and security monitoring. No internet service can guarantee absolute security. You are responsible for keeping your password confidential and notifying us promptly of suspected unauthorised account use.

9. Your data-protection rights

Subject to applicable law, you may have the right to request access to your information, correction, deletion, restriction, objection, portability, or withdrawal of consent. You may update certain account and Business Profile details directly through My Account. To make another request, use our contact page. We may need to verify your identity and authority to act for a business contact.

You may complain to the UK Information Commissioner’s Office at ico.org.uk. We would appreciate the opportunity to address your concern first.

10. Marketing

Where permitted, we may send relevant B2B communications about our products or sourcing services. You can opt out at any time using the unsubscribe method provided or through our contact page. Service messages about an account, quotation or order are not marketing and may still be sent where necessary.

11. Third-party links

Our website may link to third-party websites. Their privacy practices are controlled by them, and you should review their notices before providing personal information.

12. Changes to this policy

We may update this policy to reflect changes to our service, suppliers or legal obligations. The updated version will be published here with a revised date. Material changes may also be brought to registered users’ attention where appropriate.